UCU Promotes Senior Leaders Focusing on the Experience for U
ORONO, Maine (March 13, 2026) - UCU is pleased to share Shauna Baker has been promoted to the newly added role of Vice President of Member Experience, and Martha Ward, ISSMP, CISSP has been promoted to Senior Vice President of Technology and Digital Experience.
In this new role, Baker will devote her expertise to enhance the member experience at every touchpoint. Gaining a deep understanding of what members need and expect from their UCU relationship allows for a credit union experience that is tailor-made at any life stage. As SVP of Technology and Digital Experience, Martha Ward will continue to deliver a highly productive technology strategy to best support the credit union team and build on the digital experience by providing the best tools possible in a safe banking environment.
“We’re continuously evaluating and enhancing how we deliver an exceptional member experience,” said Renee Ouellette, President and CEO of UCU. “Not only have Shauna and Martha earned their advancements, but by having two talented, experienced leaders working even more closely together on member and digital experience, we are strengthening how UCU meets members where they are, today and in the future.”
Shauna Baker’s career at UCU spans more than two decades, during which she has taken on roles across lending, operations and member service. Most recently as Loan Operations Manager AVP, her progression reflects steady growth and a pattern of stepping into each new responsibility with a level of skill and perspective that positions her well for her new senior leadership role. As VP of Member Experience, Baker will oversee the credit union’s retail branch structure, deposit operations, and Bank Secrecy Act and fraud departments.
Since joining UCU in 2022, Martha Ward has strengthened the credit union’s technology strategy, furthered cybersecurity, improved digital delivery, and advanced the online and mobile tools members rely on. Her work ensures that the systems behind the member experience are reliable, secure, and easy to use. Ward holds a Bachelor of Science in Computer Information Systems from Husson College, as well as her ISC2, Information Systems Security Management Professional (ISSMP) designation and Certified Information Systems Security Professional (CISSP) demonstrating her knowledge and ability to implement and manage a best-in-class cybersecurity program.
As a 10-time Best Places to Work in Maine honoree, UCU is proud to recognize the accomplishments of its dedicated employees and encourages those interested in being part of a great team to visit ucumaine.com/careers/ for information on career opportunities.
About University Credit Union
Established in 1967, UCU is an innovative, full-service financial institution dedicated to promoting financial well-being for the individuals and communities it serves. UCU is one of the largest credit unions in Maine, serving members across the state of Maine with locations in Orono, Bangor, Farmington, Gorham, Portland, Presque Isle, Machias, Augusta and Saco. As a not-for-profit financial cooperative, UCU returns its profits back to members in the form of lower loan rates, higher deposit yields, lower fees, and more solutions and services. For more information visit ucumaine.com.
